- Korea Heritage Agency promotes Korea's national heritage through a variety of events at Hong Kong's largest travel expo
- Interactive experiences include a 3D World Heritage Tour and creating your own Joseon Dynasty character
SEOUL, South Korea, June 9, 2025 /PRNewswire/ -- The Korea Heritage Service (Administrator: Choi Eung-chon) and the Korea Heritage Agency (President: Lee Gwi-young) will participate in the 2025 International Travel Expo (ITE) Hong Kong, which will be held from June 12 to 15, to showcase the uniqueness and allure of Korea's cultural heritage to a global audience. Key heritage programs representing Korea's cultural landscape in the second half of 2025 will be introduced, including the World Heritage Festival, the Korean Heritage Media Art, and the Royal Culture Festival.
The ITE Hong Kong is one of the Asia-Pacific region's largest travel events, bringing together government agencies, travel companies, and airlines from across the tourism industry. In 2024 alone, the expo drew more than 70,000 visitors, and it continues to attract tens of thousands each year. Seizing this opportunity, the Korea Heritage Agency aims to raise awareness of Korea's cultural tourism among Chinese-speaking travelers.
As part of the Korea Tourism Organization pavilion, the Agency will run a "Korea National Heritage Promotion Booth", strategically targeting visitors from Asia—who make up approximately 90% of all inbound tourists to Korea. The booth will spotlight three major heritage festivals scheduled across Korea in the second half of 2025, offering attendees a glimpse into the richness of Korea's living traditions and history.
First, the Agency will highlight the World Heritage Festival (July 4 – October 22), held at four UNESCO World Heritage sites in Korea. Each site will feature cultural programs tailored to its unique heritage value, offering immersive experiences to visitors: Jeju (Jeju Volcanic Island and Lava Tubes); Gyeongju (Gyeongju Historic Areas); Gochang (Dolmen site and Getbol, Korean Tidal Flats); and Suncheon (Sansa, buddhist mountain monasteries in Korea(Seonamsa) and Getbol, Korean Tidal Flats).
In addition, the Agency will promote the Korean Heritage Media Art (August 8 – November 16), a nighttime program that fuses cultural heritage with cutting-edge digital technologies. It takes place across eight regions: Gyeongju (Daereungwon Ancient Tomb Complex); Goryeong (Ancient Tombs in Jisan-dong); Gunsan (Former Gunsan Customs Main Building); Yangsan (Tongdosa Temple); Jeju (Jeju-mok Government Office); Cheorwon (Korean Workers' Party Headquarters); Tongyeong (Navy Headquarters of Three Provinces); and Jinju (Jinjuseong Fortress). This media art event features projection mapping, immersive sound, media walls, and holograms, offering audiences a variety of ICT-innovative content under the theme of national heritage.
Lastly, the Agency will vigorously promote the Royal Culture Festival (October 8–12), Korea's premier national heritage celebration, held at the country's five major royal palaces—Gyeongbokgung, Changdeokgung, Changgyeonggung, Deoksugung, and Gyeonghuigung—as well as at Jongmyo Shrine.
Visitors to the booth will have the opportunity to explore Korea's UNESCO World Heritage sites through the "3D World Heritage Tour Platform." They can also experience the radiant beauty of Korea's national heritage through the "Mother-of-Pearl Keyring Workshop," inspired by the luminous aesthetics of the Korean Heritage Media Art. In addition, a social media follow event will offer participants a chance to receive various special souvenirs.
Visitors can also enjoy the online program of the Royal Culture Festival, "Genre Painting For Everyone," where they can create and print their own personalized Joseon-Dynasty character. This interactive experience allows attendees to engage with Korea's traditional culture in a fun and memorable way, deepening their appreciation of Korean heritage.
"Through our participation in this year's Hong Kong ITE, we hope that visitors will experience the living traditions of Korea and enjoy innovative content generated by modern technologies," says an official from the Korea Heritage Agency. "We are committed to vividly showcasing the charm of Korea's many cultural heritage festivals to Chinese-speaking audiences, with the goal of inspiring them to visit Korea in person."
Responsible Office
Korea Heritage Agency
Local Cooperation Team, Cultural Heritage Project Department
Manager; Choi Sung-tae (gaebong@kh.or.kr)
Asst. Manager; Lee Min-ji (lmj0519@kh.or.kr)
