Eastern Crown Hotels Group, one of the global top 50 hotels groups, strategic partner of Marriott International, Inc., and the only designated developers operators of Fairfield Marriott. Since its establishment in 2006, Eastern Crown has concentrated on corporate values: “passionfocus, result-oriented, people oriented， cooperationshare”. And aim to be one of the leading hotels groups in China. Eastern Crown owns four brands: City Comfort Inn – a leading premium economical hotel chain brand; JTOUR INN - a personalized business hotel chain brand; ECHARM – a mid-scale hotel chain brand featuring “simple but good”; ECHENG – an upper mid-scale hotel chain brand featuring “Light Luxury and Humanity”. For now, Eastern Crown has exceeded 900 hotels in more than 200 cities covering China and Malaysia. It has reached more than 10 million loyalty members and exceeded 2 million active members on Wechat. The group plans to enter top 5 hotels groups of China in 5 years, and become an iconic company of China's hotel industry ;enter top 10 hotels groups of the world in 10 years, and grow into a remarkable company in the global hotel industry ;enter top 5 hotels groups in 20 years ,and become a respected company in the global hotel industry.
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